What social network is best to promote a product?

I don't think there is one answer to this...

Different products have different target audiences and those people spend time on different social networks.

For example, if you are building a resume tool, LinkedIn might be a good place to find your audience. If you are building a short-form video editing tool, Instagram or TikTok might make more sense.

When I was promoting SimploMail.com, I tried Reddit. And I found that a lot of people asking what they could use to send email newsletters and how they could send them cheaper.

So I joined those conversations and of course suggested SimploMail where it was relevant.

I could probably boost a post of Facebook or Instagram, but I'm not sure I would find the same kind of conversations there.

Have you been able to identify the best social network to reach your target audience and promote your product? 🤔